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Warhol, Andy. - :

Seventeen Magazine, MAY 1953. WITH DRAWING BY WARHOL.

Kirkegaards Antikvariat
kir59565
Seventeen Magazine / Triangle Publications Inc., New York and Philadelphia 1953. Large magazine format in original wrappers. 208 pages. Complete magazine. Wear to spine and edges of cover mainly - else clean and overall well preserved.

A rare original vintage Seventeen Magazine issue, with an example of Warhol's outsstanding commissioned magazine work. Seventeen was the first succesful magazine exclusively for teenage girls. Art Kane, who was a former student of Alexey Brodovitch, was the art editor at Seventeen magazine when Warhol was appointed. Warhol's illustrations for Seventeen are among the most creative and personal of his commercial work. "In 1944, Impressionist art collector and philanthropist Walter Annenberg, who would head a large media empire that included newspapers and radio and television stations in the 1950s, hired Helen Valentine, later an advertising manager at Mademoiselle, to create a teenage-only magazine. Seventeen was born. The idea that teenage girls were a distinct segment of the population primed for targeted marketing messages was relatively new at the time , but because both men had a deep understanding of the youth publishing market, the magazine's monthly circulation increased from 400,000 to a million by the end of its first year. Warhol’s collaboration with Seventeen lasted from 1953 until 1961. Art Kane was art director in the first half of the 1950s and Marvin Israel replaced him in 1955. Kane and Israel had a talent for innovatively mixing illustration and photography and Warhol learned a great deal from both" (G. Maffei). This issue includes his very first work for Seventeen, an illustration for Rossa Williamson’s story “When the Heart in Tender” (May 1953) for which he drew, in blotted-line and gray wash retouching, an introspective double portrait - very different in style from his previous commercial work.
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