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ARPKE, Otto (cover):

DIE NEUE LINIE, Juni 1936. Berlin Olympia Stadion cover by Arpke.

Kirkegaards Antikvariat
kir59570
Berlin / Leipzig: Verlag Otto Beyer, 1936. Large magazine format. Some chafing to cover, minor wear and tears mainly to spine and backcover but solid and overall very good. 72 pages. Complete magazine.

Rare original issue of the legendary periodical, which in the first years of publication like no other stood for the influence of the Bauhaus in magazine design. Here three years into the Nazi regime, the stunning birds eye perspective cover by Arpke displays a time typical mix of fascination with industrial modernity, smartly dressed blond women and German nationalism. ‘Between 1929 and 1943, an outstanding new lifestyle magazine called Die Neue Linie (“The New Line”) was published by Beyer Press in Leipzig. No other publication in this period was so consistent in bringing avant-garde typographic ideas to a mass audience, as leading graphic designers from the Bauhaus, including László Moholy-Nagy, Umbo and Herbert Bayer, steered the look of the magazine, whose contents combined fashion, literature, graphic design and art. Unembellished fonts, dynamic diagonals and dramatic use of photomontage were key to the journal’s striking appearance. Its authors included Walter Gropius, Aldous Huxley, Gottfried Benn and Thomas Mann; even the advertising pages, designed by Bauhaus veterans Herbert Bayer and Kurt Kranz, were always attractively composed. Despite widespread media conformity during the Nazi era, strangely Die Neue Linie was largely spared the regime’s sanctions." ( Patrick Rossler).
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